Where is the most popular newspaper printing cycle

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Where is the circulation chain of newspaper printing broken?

at present, book and newspaper printing enterprises have made great progress compared with ten years ago, but some problems are indeed thorny, especially many units owe printing fees to printing plants, and some printing plants are even in a dangerous situation that is unsustainable.

Xia Jun, executive director of China Printing Technology Association and director of the technical progress committee of the Newspaper Association, was a hot figure in promoting Laser Phototypesetting in the country at that time, At present, although he is nearly 80 years old, there are still an endless stream of people who come to him to coordinate problems in the industry. During the interview, Xia Lao talked about the problem of capital arrears in the printing of newspapers and publications

In recent years, the development of the whole newspaper industry has been sluggish. Xia Tianjun said that when the printing working committee of the China Newspaper Association held a national meeting of newspaper printing directors in Guangzhou in November 2005, there was an outstanding problem, that is, the statistics of the total amount of newspaper printing data in the past two years were different from different sources, which affected the judgment of the whole newspaper publishing and printing situation. The General Administration of publication announced that the total printing volume of newspapers nationwide in 2005 was 146billion, an increase of 3.18% over the previous year. The total print volume of national newspapers in 2006 can only be counted in March 2007. Over the past ten years, the development of newspaper printing has been rapid and sustained high growth

in the 11 years from 1993 to 2004, from 28.7 billion prints to 141.5 billion prints, an increase of 3. According to the speed specified in gbt228 standard, the tensile strength, yield strength and elongation of metal tensile samples were carried out by the experimental machine at 93.03%, that is, quadrupled

printing cost is a heavy burden on newspapers and periodicals

but in recent two years, due to the rapid development of television industry and digital network technology, the development of newspapers and periodicals has been impacted to a certain extent, and the printing industry has also been greatly affected. Many enterprises have encountered the phenomenon of being in arrears with printing fees. Take Beijing as an example. Among the five major printing houses of the people's Liberation Army Daily, the economy, Guangming and China Youth Daily, a city newspaper has owed a total of more than 40 million printing fees to these printing houses. A printing factory in the border area is almost unsustainable because it can't collect the tens of millions of printing fees owed by the newspaper, and is in danger of sinking

some manufacturers contacted also said that they were helpless to deal with the problem of upstream arrears. Xia Lao told that this situation was mainly caused by the recent stagnation of the overall development of the newspaper industry and the decline in advertising revenue, printing volume and circulation. It is not surprising that the overall efficiency of newspapers and periodicals has declined, resulting in the default of printing fees, but the prevalence of this phenomenon has never been encountered in more than a decade. Through the investigation of northeast, North China, central China, South China and other provinces, from the perspective of the production and marketing situation of paper, the paper production capacity has increased by nearly 20% in the past two years. Due to the stagnation of newspaper printing volume, the production exceeded sales, and the paper price has fallen by more than 15% in the past two years. In 2006, the total paper resources in China were about 3.95 million tons, and the actual demand was about 3.5 million tons. In addition, now the competition of city newspapers is fierce. Comprehensive newspapers generally have at least 16 pages, and the requirements for paper quality are getting higher and higher, and the quotation is also very low. Therefore, the pressure falls on enterprises, and the printing cost of newspapers is very high

Xia Lao thought, "this is a temporary phenomenon." According to Xia Lao, at present, the daily circulation of newspapers in China is only about 80 per thousand people, and that in Japan is 647, eight times that of us. 322 copies in Germany, four times as many as ours. Japan's population is less than 1/10 of ours. In 2004, 3.8 million tons of paper were consumed, 84.5% of which were 43 grams, equivalent to 4.2 million tons of paper we used, while China's consumption in 2006 was only 3.5 million tons. As a paper media, newspapers are still the cheapest, most convenient and most popular media. With the development of national economy, the continuous improvement of people's living standards, the popularization and development of education, and the issuance of paper media, it is of practical significance to the development of raw materials for auto parts, and there is still great potential and space for exhibition

develop the newspaper profit model according to the real price

the newspaper printing situation is not optimistic. How to break through the bottleneck and move towards a prosperous and healthy development track

Xia Lao said that according to the "Eleventh Five Year Plan" development plan of the General Administration of publishing, the printing volume of newspapers will increase by 8% every year. Calculated by 146billion printing sheets in 2005, the total printing volume by 2010 should be 214.5 billion. Since the reform and opening up, the construction and development of China's newspaper printing plants are normal and healthy. There are 600 large, medium and small newspaper printing plants in the country, of which about 40 have an annual printing volume of more than 1billion, and about 150 have an annual printing volume of less than 1billion and more than 300million. About 200 web offset presses are added every year. There are huge capital flows, asset flows and huge capital values. In order to reduce costs and increase profits, newspapers and periodicals must raise the whole industry to the height of market-oriented operation to re understand and grasp -

first of all, we must improve newspaper pricing. The city newspaper doesn't have to set a low price. There is a big price difference between our newspapers and overseas newspapers. For example, in Japan, some newspapers with the same number of printed pages as our metropolitan newspapers offer more than 100 yen per copy, equivalent to 10 yuan per copy. For newspapers, the government should install the load unit on the moving beam driven by electromechanical drive or oil pressure, and take the actual cost as the reference, and the price department should re approve the quotation. In principle, the approved issuance price should not be lower than the printing cost, with high quality and good price. The circulation and advertising volume of Jiefang newspaper group's morning post have been rising over the years, but the daily distribution loss is about 800000 yuan. After careful analysis of the market, the retail price of the newspaper was raised to 70 cents from July 1, 2005. Today, the daily average circulation of the newspaper reaches 500000, and this alone adds 24million yuan. This requires the newspaper industry to adjust its mentality, put an end to vicious price reduction, and make the newspaper competition healthy, so as to make the related printing industry healthy

secondly, we should reduce printing costs. Among the operating costs of newspapers, printing fees account for the largest proportion. How to reduce printing costs has been a problem that newspapers have been thinking about for a long time. Dazhong newspaper group earlier implemented the centralized procurement and public bidding system for paper and other required materials. In the second half of 2005, the printing resources were unified and controlled. When signing the 2006 printing contract with the sub printing stations in the province, the price of PS version, film and other printing materials was further standardized. This alone will reduce the expenditure of the group by more than 10million yuan. Therefore, qualified newspaper offices can adopt the method of public bidding in newspaper printing to reduce printing costs. Newspapers that do not have the conditions can improve efficiency and increase income by reducing internal consumption and energy conservation and improving production technology

reprinted from: China Publishing News

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