Where is the most popular cigarette label printing

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Where are cigarette label printing enterprises going?

with the acceleration of the process of global economic integration, people's awareness of environmental protection is increasingly strengthened. More and more countries and regions have focused on the tobacco industry, which has caused serious harm to people. Many countries and regions have introduced relevant policies to restrict and control the development of tobacco in the region. The most obvious is that countries prohibit the sale of cigarettes to teenagers under the age of 18; At the same time, in order to strengthen tobacco control worldwide, the World Health Organization has organized countries to join the Framework Convention on tobacco control (FCTC), setting off a climax of tobacco control worldwide. We can see that many countries have signed the convention with the World Health Organization for their own economic and health conditions, and China is the 77th signatory

China's accession to the WTO has further strengthened economic and trade exchanges with countries around the world, and further opened up the domestic market. WTO members carry out trade activities on the basis of free trade. This brings competition to the domestic market, especially in the tobacco industry. It is not only facing the competition of the larger tobacco industry in Britain and the United States, but also facing the complex and disordered competitive environment in the domestic tobacco market. The domestic tobacco industry can only reorganize and focus on building national brands to enhance its immunity and enhance its ability to fight against major tobacco groups in the world. The implementation of FCTC is a huge challenge for the tobacco industry, which means that the tobacco industry strives for development within the framework and freedom in bondage. The convention not only requires the tobacco industry, but also deeply affects the development of the matching printing and packaging industry. The Convention clearly stipulates that in the packaging of tobacco, warning words and patterns should occupy more than 50% of the main visible part of the packaging, and at least not less than 30%. In this way, the cigarette label packaging in the tobacco industry must be replaced, which means that the tobacco manufacturers must rebuild their new image and brand, and the cigarette label printing enterprises serving the tobacco industry will also become confusing under the influence of the tobacco industry. Therefore, corresponding strategic adjustments should be made according to the characteristics of the industry and closely follow the changes of the tobacco enterprises. In such an environment, where is our cigarette label printing enterprise going? If you want to answer this question, you should also have a clear understanding of the current situation of cigarette label printing industry

higher costs and lower profits

in the 1980s and 1990s, the development of cigarette label printing industry in China is in full swing, and printing enterprises have sprung up. As long as you can get an order from a tobacco enterprise, you can feed a printing enterprise. Its profits are unprecedented, and bosses who get rich overnight are everywhere. At the same time, due to the development of economy, people's aesthetic needs have changed, and the requirements for tobacco packaging are becoming increasingly diversified. Then, in order to further increase local taxes and occupy the market as much as possible, local governments and tobacco enterprises have launched as many brands as possible (at most, a tobacco enterprise will have nearly 50 cigarette brands). In this way, in order to cater to the tobacco industry, the cigarette package printing industry will try to innovate in packaging materials and printing technology, from copper board paper to white cardboard, and then to composite paper Direct plating paperboard, transfer paper, so that the rainbow holographic film used today; The process should also be firm and reliable from simple monochrome printing at the beginning to exquisite multi protective devices, such as color offset printing and gravure printing, from ordinary ink to violet laser curing ink and then to water-based ink

with the entry into WTO and the signing of FCTC, the tobacco market has surged. In order to increase the competitiveness of domestic tobacco enterprises and compete with the international tobacco overlords, the state tobacco administration has implemented a series of guidelines and policies, aiming to encourage famous brands, eliminate tobacco brands that have no market, and realize the third major merger of the tobacco industry. With the leading tobacco enterprises with a production capacity of more than hundreds of thousands of boxes in various provinces and cities, and the tobacco monopoly bureaus of various provinces and cities as leaders, new tobacco enterprises have been re established. At present, the large-scale merger and reorganization project is further developing in depth, including the combination of provinces and regions (such as Changchun and Yanji Cigarette factories merged into Kunming Cigarette Factory)

as a result, tobacco enterprises have more stringent requirements for the printing of cigarette packets. They have strict control requirements for overprint accuracy, die-cutting specifications, printing pollution, transportation and storage after printing, and they also need to adapt to high-speed cigarette packaging machines. This requires cigarette packet printing enterprises to constantly improve their own technical strength, quality control, environmental standards, and constantly develop new processes, We should also boldly use new materials. In this way, the cost control of printing enterprises will continue to rise, coupled with the fierce competition among printing enterprises, which makes the ex factory price of cigarette packs significantly lower than before (for example, the early 4. Unconventional fixture 5 yuan a set of frosted aluminum plated cards, now only about 3 yuan). Among them, there is also a crucial factor: the price competition asked by printing enterprises. In order to choose low-cost and high-quality cigarette label printing enterprises, all tobacco enterprises have asked cigarette label printing enterprises to provide product quotations, so that cigarette label printing enterprises have offered quotations within the minimum profit space in order to be popular in price, so the price competition of cigarette label printing enterprises is also in full swing, The influence of these factors made the cigarette package printing impurities enter the oil cylinder, and the industry quickly entered the era of low profit

breaking the fixed-point group chasing the buck

cigarette packet printing in the first few years, it was stipulated in a very narrow range. If a printing enterprise wants to print cigarette packets, it must pass the printing approval of the national tobacco administration and be designated as a fixed-point printing enterprise before it can engage in the printing of cigarette labels. At this time, the quality control requirements of cigarette label printing are very low. As long as there is an approval certificate, generally speaking, the printed cigarette label can be accepted. At the same time, because the printing industry has just started, cigarette label printing is monopolized by several large cigarette label printing enterprises, and the application of technology updates and new materials is relatively slow. These printing enterprises are also mainly distributed in the coastal areas of Guangdong and the Yangtze River Delta, and there are few cigarette label printing enterprises in the mainland. However, with the deepening of reform and opening up, in order to further invigorate the market and accelerate economic development, the National Tobacco Bureau broke this "high hat". Therefore, many printing enterprises have attacked one after another, aiming at this big "cake", and began to divide the cigarette label printing market, from the initial monopoly of several companies to the current competition. Subsequent printing enterprises broke the dominant position of cigarette label printing industry, injecting vitality into printing enterprises, but also adding many disadvantages of commercial competition. The cigarette label printing market is also crowded by new members (because the profit space of the tobacco industry is relatively large). Due to the continuous updating and improvement of cigarette label printing technology, new cigarette label printing enterprises can take advantage of oneortwo technologies, so they can seize market share and develop. Therefore, the competition of cigarette label printing enterprises has turned into a war without smoke of gunpowder

geographical restrictions return to the mainland

in the early stage of reform and opening up, cigarette label printing enterprises relied on the geographical advantages of coastal and riverside areas, which not only occupied advantages in the import of technical equipment, but also occupied great advantages in regional policies and human resources. Most of the cigarette label fixed-point printing enterprises are located in the Pan Pearl River Delta and Yangtze River Delta, which makes the mainland tobacco enterprises try to strengthen their strength in order to occupy the market. However, with the acceleration of economic integration, various industries are considering reducing costs as low as possible, especially the tobacco industry. After the death of the world and the signing of the FCTC, it has brought an immeasurable impact on the development of the tobacco industry. At the same time, with the continuous improvement of printing technology and equipment in the mainland, the advantages of cigarette label printing enterprises in coastal areas have been gradually diluted, and at the same time, they are subject to geographical restrictions, When choosing printing units, tobacco enterprises have not taken coastal areas as the first choice, and have reached a good cooperative relationship with printing enterprises in the mainland. In addition, the cigarette label printing enterprises along the coast did not grasp the market trend and blindly introduced many equipment to expand the scale, resulting in a passive position in the current economic environment. The reduction of solidified funds and business volume also sounded an alarm for the development of cigarette label printing enterprises. Suddenly, the dominance of market share was impacted, which caught cigarette label printing enterprises unprepared, and also left a large number of equipment and personnel idle. According to the investigation of sales in the first half of this year, the sales of several major cigarette label printing enterprises in the coastal area decreased compared with the same period last year, and even some manufacturers were almost on the verge of collapse due to the loss of business. The elimination of this regional limitation pattern has made the future of cigarette label printing enterprises mixed and hazy

in the face of various adverse factors and the squeeze of many adverse environments, cigarette label printing enterprises must readjust their development strategies, reposition their total resources, reverse the current business model, and reopen the market

take the joint venture route

for cigarette label printing enterprises along the coast, this route is more appropriate. On the one hand, it can re-establish a printing company with a joint venture with a tobacco enterprise to further consolidate the business market; on the other hand, it can transfer and cultivate technology and manpower for new printing enterprises based on old printing enterprises, which can provide development space for the renewal of the company's technical equipment, so as to provide a good mutual driven platform for the overall development of the company. In this way, the first consideration is for tobacco enterprises to reduce their costs, but also reduce their own costs, killing two birds with one stone. In this regard, Shenzhen Jinjia Color Printing Co., Ltd. has established joint ventures with tobacco enterprises in Shenzhen and Anhui respectively, and has developed business in relevant regions; Shantou Dongfeng Printing Co., Ltd. has also established joint ventures in Guiyang and Guangxi respectively to serve tobacco enterprises and consolidate its two tobacco markets


at present, once a printing enterprise reaches a certain scale, its market share will be in a state of stagnation or decline, because the development state of Chinese tobacco enterprises and the development state of Chinese private enterprises will affect the development of cigarette label printing enterprises. In such an environment, the scale and business model of cigarette label printing enterprises are not easy to purify, simplistic. In order to reduce operating costs and reduce excessive dependence on the market, cigarette label printing enterprises should consider taking the route of diversified management. Shenzhen Jinjia group took an early step in the path of diversification. Since the establishment of yongtoyota Technology Co., Ltd. with Taiwan Toyota technology in 2000, which is mainly engaged in OPP and PET composite paper and transfer paper, it has successively set foot in the fields of paper logistics and IC card intelligent water meters, and some have made considerable progress. It not only provides material sources for the cigarette label printing of the group, but also plants vaccines for the improvement of their own immunity. Through diversified operations, the group has formed an industrial chain with cigarette label printing as the core and other industries as auxiliary industries

of course, taking the diversified operation route is not blind operation. We should find the basic point of self-development and take this basic point as the core to constantly expand our own business model and closely surround

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