Where is the most popular way for domestic robots

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Deep in low-cost competition, where is the way for domestic robots

: domestic robot enterprises that "take an unusual path" are arousing thousands of waves with low-cost "shopping" one after another. The price is a shot of "chicken blood" to quickly occupy the market. In the early stage, a large number of low-cost shipments will occupy the market, and then make money in other ways. Ultimately, quality and service are needed to hold the market

"no madness, no survival!" This sentence seems to reflect a dazzling light in the Chinese industry. Just like most industries in China, they make a fortune from the low end and then accumulate bit by bit after surviving. Domestic enterprises that "take an unusual path" are "shopping" at low prices one after another, arousing thousands of waves

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low prices "cluster"

Huanyan robot and Guangzhou Qifan can be said to be the originator of the "low price competition" in the robot industry, which triggered a whirlwind of low prices a few years ago. The events that really turn words such as "low price competition" and "price war" into keywords in 2018 will start with the bare metal price of 28500 yuan of six axis robot launched by Bronte at the end of 2017

Huanyan robot, known as the "king of cost performance", also revealed in early July that it was about to launch its first collaborative robot. According to the introduction, this cooperative robot is equipped with a full RV Reducer, with an ex factory price of 39800 yuan. During the scheduled period, it will "buy ten and get five free". It will be shipped in small quantities at the end of August

"there is no minimum, only lower" has been fulfilled in Juyou optical machinery products. Juyou optical machinery is one of the sales channels for Guangzhou Qifan to explore the middle and low-end fields. A few years ago, Qifan set off a wave of low prices for the first time with this brand. This time, the SCARA robot, priced at 19900 yuan, reappeared in the "Jianghu"

what makes people fall below the glasses again is that Huiling technology's latest z-arm Mini manipulator product is sold for 999 euros (about 7800 yuan), which is only half of Juyou optical machine. At the same time, Huiling's "largest promotional activity in history" - industrial manipulator buy two get one free

in addition to traditional industrial robots and collaborative robots, the domestic AGV industry, which has gradually sprung up in recent years, is no exception

before 2014, an ordinary one could sell for about 160000 yuan, but now some enterprises only sell for less than 40000 yuan. Based on the different walking mode, load transfer mode, charging mode, load, navigation mode, etc., the domestic AGV price generally ranges from more than 100000 to more than 1 million, but now some enterprises have also sold AGV prices within 30000

at the end of May this year, Youguang Image Technology launched its visual forklift AGV at a price of 98000. The car body with a quotation of 98000 is pt20v based on PT20 visual sensor. The price of the whole set of products includes car body + visual navigation sensor + German sym310 laser barrier + manual charging +p+f ultrasonic sensor

it can be predicted that more and more manufacturers will join the low-cost competition next, whether it is the old brand enterprises that launch popular products, or the new entrants who quickly attract the market's attention with "low price" when the products have not been verified by the market

your honey, your poison

once the low price strategy is successful, it is not a good thing for enterprises or end users

first of all, insiders who are indignant about the "price war" believe that low prices are inferior in quality

low price competition means that enterprises will not have sufficient funds to invest in R & D, design, manufacturing and services. Without R & D and design, enterprises will lose competitiveness in key links of the industrial chain, such as being subject to the instability of the supply chain, which will affect the final quality of robots

for end customers, after shopping around, they will eventually choose products with good quality and low price. The key problem is that when customers cannot identify the quality of products, sellers operate without a bottom line, and bad money expels good money, which will eventually disrupt the market, "starve peers, tire yourself, and pit customers"

when end users cannot obtain high-quality and good products in domestic robot enterprises, they will be more inclined to use foreign brand products, resulting in the loss of future strategic competitiveness of domestic enterprises

secondly, for domestic robots in the initial stage, low price means that the products can only be used in handling, stacking, loading and unloading, stamping and other relatively low-end fields. Hexcel has supplied carbon fiber fabrics, prepregs, honeycomb and binder materials for Indian Aerospace Corporation for many years

according to the statistics, at present, the market share of domestic industrial robots is less than 30%, and the remaining share is more than 70%, mostly in the medium and high-end market, which is also the market occupied by foreign robots. It can be seen that "the low-end of high-end industries" is not a long-term plan

it is undeniable that "existence is reasonable". In the short term, low prices are a good medicine to alleviate the "pain" of transformation and upgrading for both robot manufacturers and terminal small and medium-sized enterprises

for terminal enterprises, especially small and medium-sized enterprises, the demand is small, the budget is not much, and robots only need to be used in the field of performing simple actions. The price of robots is often the key factor that hinders enterprises from carrying out automation transformation. Therefore, low-cost robots enable more small and medium-sized enterprises to solve the problem of "affordable", which is of positive significance to the market education of domestic robots

in addition, low-cost robots need good cost control, so their core parts are more inclined to adopt domestic brands, which plays an important role in the increment and application of domestic core parts

low price competition ≠ price war

in fact, when the industry develops to a certain stage, it is fighting for price. Some people say that price is a shot of "chicken blood" to quickly occupy the market. In the early stage, a large number of low-cost shipments will occupy the market, and then make money through other ways. Finally, to hold the market depends on quality and service

the current situation of the industry is that due to different positioning, enterprises in the high-end application field will not lower their identity and fight with low-cost products. Enterprises targeting the low-end market are also unable to seize the high-end market because they are separated by the "technical barrier." you go your way, I go my bridge "

therefore, "low price competition" and "price war" cannot be equated. The difference between the two lies in the way and result of competition

as for the problem of "price war", Suo Liyang, deputy general manager of Futian robot, believes that there are many development modes of domestic robots, including first-class technology, low-cost volume, and development integration. At present, for domestic robots, it is actually similar to the price war mode

"but for most manufacturers, it is still within the scope of a very rational price war. The competition mode of ultra-low price is related to the characteristics of the enterprise, the capital behind it and other factors." Soliyang said

Cailiang, President of xinshida, further said, "only by increasing production can we reduce costs, and the expansion of production has brought about an increase in fixed assets. When the overall output of the enterprise is not enough to support the investment of fixed assets, the profit is even thinner."

Lu Zhangyuan, director of the Institute of robotics of higher industry and research, further defined "price war", which generally refers to a behavior of commercial competition between enterprises by competing to reduce the market price of goods

"at present, the so-called 'price war' is not universal, and at least the vast majority of manufacturers are not inclined to participate in the 'price war'." Lu Zhangyuan analyzed that the overall price of robot products is declining, which is a normal business phenomenon

the scale of the robot industry is expanding, and the upstream procurement costs are also declining. From the perspective of the market, it is more market competition that leads to the stratification of customers and products. The high, medium and low-end markets correspond to different needs of customers, so in the final analysis, it is still the problem of market positioning and customer satisfaction

therefore, when the market "explodes", the heat of short supply is easy to get lost. When the market "cools down", both foreign-funded enterprises and domestic manufacturers should more clearly identify their own positioning, broaden upstream and downstream channels, and pay more attention to products and customers

Editor's note: as large enterprises try blockchain technology one after another, CEOs in every industry must seriously consider the potential impact of blockchain technology development on their own three key areas of strategy, customers and operations. Therefore, docking with a professional blockchain company with mature technology will directly determine the effectiveness of its involvement in this field

what is era dividend

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take the Internet dividend as an example. First, let's take a look at the birth years of each Internet tycoon:

Ma Yun 1964, Ma Huateng 1971, Robin Lee 1968, Liu qiangdong 1974, Zhou Hongyi 1970, Zhang Chaoyang 1964, Ding Lei 1971, Lei Jun 1969, Shi Yuzhu 1962, Zhang Dongdong 1963. The wave of Internet in China began in the 1990s. At the age of, these people at least knew how to contact Internet and set up companies

compared with the 20th century, which enjoyed real estate dividends, demographic dividends, Internet dividends and reform and opening-up dividends, what era dividends can we enjoy today at the end of the 21st century? Now the dividends of Internet and mobile Internet have ended, and the tide of artificial intelligence is still controlled by giants. Where are the dividends of the new era? The answer is probably technology

according to coindesk, the application documents recently released by the United States Patent and Trademark Office (USPTO) show that Japanese electronic technology giant companies are applying for two new patents involving managed and maintained hardware, trying to seize the dividends of this era

the first patent is called "electronic node and its method for maintaining distributed ledger". It maintains electronic devices based on multiple electronic nodes, including multiple blocks associated with at least one existing block

the patent adds new blocks to the distributed ledger in a compressed format, which helps to improve the competitiveness of nodes in the mining process. In other words, when a node generates smaller blocks, it can also obtain greater returns

the second patent is "equipment and system", which proposes a method of maintaining blockchain through multiple virtual nodes, that is, the distributed ledger can be accessed through one or more nodes

by integrating virtual nodes, it is intended to ensure the integrity of the blockchain when the number of devices is small or small (for example, when many devices fail). Previously, Sony applied for blockchain patents and on-line digital copyright data storage (using blockchain technology to save copyright data and copyright holder identity information, and then using digital copyright management system to verify information) MFA, a multi factor authentication system based on blockchain (when logging into the same station or program, it provides users with two different credential codes. Even if hackers can steal users' passwords, they still cannot access tokens.) Etc

the two new patents this time may not mean that Sony will issue its own 9-scale cryptocurrency corresponding to Rockwell hardness, but it reserves the possibility for Sony to develop this function in the future

blockchain technology development may become a breakthrough technology for cross industry applications, changing the operation mode of society and economy. Change the way society and economy operate, like steam engine, electricity or Internet. From a broader perspective, blockchain technology development companies can promote the development of autonomous industrial IOT

at the beginning of 2018, some technology development companies of blockchain found that 84% of enterprises were high

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